Serafima Norova


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Serafima Norova is a Manager within United Minds, a consultancy of Weber Shandwick.

Within her role, she supports clients in developing change management and communications strategies that enforce the implementation of large-scale initiatives including DEI, employer brand, platform and technology rollouts, culture change and others. One of her key clients includes Novartis Pharmaceuticals where she sits across several large transformation projects within the US and Global. She has also previously supported other clients across several different industries including Mars, ALDI, Prudential and TIAA. 

Before joining United Minds, Serafima worked as an Associate of Global Talent and Organizational Development at VMLY&R, a global marketing firm. As a valued member of a small team, Serafima supported the Global Chief Talent Officer with talent and OD initiatives such as creating in-house leadership development and coaching program, coordinating manager training programs, and developing e-learning solutions for global client teams. 

In addition, she acted as the data analysis expert on the team for tracking and measuring outcomes of initiatives and programs. 

Serafima earned her master’s degree in Organizational Psychology from Columbia University in New York, NY. 

Serafima N. | LinkedIn

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