Elizabeth McCarthy

Senior Principal

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Liz helps organizations improve employee engagement, drive company culture and communicate during times of change.

Her experience includes working with organizations to launch new brands and purposes internally, refresh company visions and values, support leadership transitions, manage change events, and define and deliver employee value propositions. Liz has worked across a range of industries – from healthcare and technology to nonprofit and hospitality. Her clients have included Mars, Abbott, Merck KGaA, Starwood Hotels & Resorts, United Nations Foundation, WebMD, Bank of America and Samsung, among others.​

Before joining United Minds, Liz worked in Weber Shandwick’s Corporate B2B practice in NYC where she provided strategic media relations and reputation management counsel, supported external brand rollouts and developed strategic positioning and thought leadership initiatives. Prior to that, she worked at a public relations and advertising firm where she performed government relations and was also chief of staff to a New Jersey state senator.​

Liz graduated from Rutgers University with a Bachelor of Arts degree in political science.​

Elizabeth (Opacity) McCarthy | LinkedIn

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