In 2014, United Minds first discovered an important global trend in brand reputation: employees in countries worldwide were – unprompted – speaking out on behalf of their organizations using their nascent social media platforms. Ten years and two additional studies later, we checked back on the state of employee activism, from current levels of engagement to perspectives on leadership. Our findings span 14 countries across six continents. 

What we found should leave every employer asking how they can continue to upend and recalibrate employee engagement efforts so that they earn value and drive maximum impact: on satisfaction, on retention, on productivity and on advocacy.