Jules Johnston
Senior Editor, Storytelling & Communications
ABOUT JULES (he/him)
Jules Johnston has over ten years of experience in content development and narrative strategy, built upon a varied career that included being part POLITICO Europe and advising on editorial and content strategy for The Brussels Times. A convert to the consulting world, Jules brings a wealth of experience crafting messages and content that appeal to a wider audience (employees, policymakers, patients), specializing in taking company objectives and translating them into manageable narratives and stories for internal and external audiences.
Jules leads narrative and message development, creative storytelling, and editorial strategy for a range of international and EU clients, with a focus on the health space. He also leads practical trainings and workshops to equip clients to tell their story in a way that sticks.
His client experience in the health communications space includes working for Novartis on a variety of European and local level communication briefs (eg thought leadership, content strategy & message crafting), as well as multi-market communications strategy for Roche, Sanofi, Incyte, and patient organizations such as FESCA to name a few.
Born and raised in the West of Scotland, Jules has a degree in Journalism from The Robert Gordon University in Aberdeen and is a native English speaker with a growing proficiency in Dutch.
