United Minds

The AI-Empowered Workforce

AI moves fast. Your people can move faster. United Minds turns ambitious AI strategy into habit-forming actions, empowering employees to adopt, learn and unlock value at speed. From rolling out enterprise-wide solutions to embedding fit-for-purpose tools like the ones developed by our technology partners at Weber I/O, our focus is getting the best out of people so that they can get the best out of work.

Traditional change management was built for incremental upgrades, not exponential disruption. AI rewrites the rules daily; process manuals can’t keep up. That’s why we start, and stay, with the messy magic of people. We collaborate with teams to prime them for AI adoption, instilling a growth mindset and helping them to swiftly pinpoint and tackle the blockers to change.

The result? Teams who are confident experimenting with AI, leaders who see measurable value in weeks – not quarters – and businesses ready to thrive in a constantly evolving landscape. Moving people to move your business forward, with the speed and scale of AI.

 

How we do it

  • We have deep expertise and experience in AI.

    In partnership with Weber I/O, we are able to connect globally and in-region, powered by our own proprietary AI tools and human archetypes.

  • We are anti-change management, pro-transformation.

    We know where change management falls short and instead prioritize interventions and engagement that increases speed to impact.

  • We are leadership, culture and design catalysts.

    We design with the end goal of enabling on-going transformation by focusing on these three core elements.

  • We are bespoke from the start.

    By prioritizing custom pilots, learning and development programs and communications, we focus on the biggest opportunities for moving the needle

Insights

The workplace is always changing, which is why you’re here. These articles and insights will show you our perspective and why we’re here.

Where we’ve done this work before

  • We helped a global pharmaceutical company accelerate employee adoption of Gen AI by designing a gamified learning experience modeled on The Amazing Race. Through team-based challenges at themed “stations,” employees learned best practices for using Gen AI safely and responsibly, while gaining hands-on experience with practical applications like drafting strategic plans and analyzing Excel data.

  • We partnered with a U.S.-based transportation company to boost engagement among their union-represented, field-based workforce by uncovering key motivators and aligning them with the company’s new vision. Our approach combined digital and analogue research, AI-driven persona development, and rapid message testing to tailor communications by role and location.

  • We helped a global food and beverage company to unlock the full potential of their vast data ecosystem by shifting from a centralized analytics model to one where insights are accessible to every employee. Our solution, SIMON—an AI-powered tool—standardizes data delivery, keeps reports current, and delivers real-time, visual insights through intuitive dashboards, making it the company’s most-used business intelligence tool to date.

  • We supported a major research university in empowering students, faculty, and staff to explore and adopt a university-owned AI platform by developing tailored resources and a unified engagement strategy. We discovered that attitudes towards AI—not demographics—shaped adoption, leading to a community-wide approach that included targeted training, broad-based communications, and alignment around a shared vision for AI.