Culture

Culture work today is often like building a bonfire—leaders build it big and build it once, but the further away you are from the source, the less light and warmth you feel. For culture to protect and move your business, you should think of it like lighting a thousand campfires.

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Where we can help you

United Minds works with organizations to ensure culture is a sustainable source of growth, resilience and innovation. We untangle the mess to shift culture through actionable insights that translates strategy into performance or repairs culture to mitigate risk. And we empower and enable leaders at all levels to inspire and activate their teams, turning the bonfire into campfires that enable your entire organization to make swift, lasting progress toward its mission.

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Culture Services

  • Culture Spark

    To shift your culture in service of your mission we Make it Simple and Help it Spread

    Make it Simple

    We first align your leaders on how well your current culture supports your ambition through our proprietary Culture Scan, defining the proven behavior gaps to close and informing a change plan and charter.

    We then ignite managers through coaching and Culture Pilots focused on putting culture into practice locally to deliver on critical business activities.

    Help it Spread

    Once we demonstrate progress, we spread the campfires through a launch plan focused on storytelling and enablement, inspiring agency in managers to own culture and change behavior at scale.

    We then identify the high impact ways to embed culture into your business protocols and employee experience, so it sticks.  And we measure progress and how your culture is moving your business.

  • Culture Vigilance

    Cultural issues are often a root cause of crises, and swift action is needed to fix and remedy these risks before they become material for your business, or urgently if they already have.

    Using our Culture Scan, we can specifically assess against the proven indicators of cultural risk, identifying vulnerabilities before someone else does.

    We use scenario planning, developing crisis playbooks and tailoring our Firebell crisis simulation tool to your known cultural issues, enabling your leaders to experiment and adapt in a safe environment.

    We then focus on targeted change interventions grounded in behavioral science. We build belief, align incentives, and upskill your people to ensure cultural issues are fixed and there is sustained behavior change.

  • DE&I

    We enhance brand power by crafting inclusive narratives that resonate with internal and external audiences, aligning external messaging to internal policy and practice to achieve 100% brand consistency.

    We address DE&I risk by helping our clients anticipate, prevent, and mitigate reputation crises. We reveal where it’s likely to come from, when it’s likely to occur and what it’s likely to be. We coach leaders on how to take pre-emptive action and equip them with a decision framework that allows them to determine when to take a stand, what position to take and which stakeholders to address. 

Our other expertise

We’re interested in how human connection can make for better business from the inside out. Check out how we can help unlock the potential of your people to transform your organization.

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