A Vice President within the Employee Engagement and Change Management specialty in Weber Shandwick’s Corporate Practice, Virginia helps clients inform, engage and activate their employees during times of change. She develops and executes strategic communications programs to build internal brand equity, drive culture change and maximize organizational performance. Virginia’s experience in communications and change management spans across industries, including professional services, healthcare, financial services and consumer product goods.
In her time at Weber Shandwick, Virginia has supported pre- and post-close communications, change management and employee engagement for several mergers and acquisitions, including spearheading the implementation of multiple Change Champions programs. Additionally, Virginia managed the communications strategy throughout an organizational restructuring for a global health care company amidst ongoing leadership changes. Virginia also oversaw strategic planning and lead implementation for an employee engagement campaign for a global pharmaceutical company, which included an industry-first employee activism pilot program.
Prior to joining Weber Shandwick, Virginia worked in the Corporate Practice at Burson-Marsteller, where she drove corporate communications initiatives for a range of clients, focused on corporate reputation, media relations, organizational performance and issues management.
Virginia graduated from Cornell University with a Bachelor of Arts in Economics and Dance. She is also a certified yoga teacher. In 2015, Virginia was recognized as one of PR News’ Rising PR Stars.