Serafima Norova


Serafima Norova is an Associate within United Minds, a consultancy of Weber Shandwick. Within her role, she supports client teams in developing change communications strategies and content that enforce the implementation of large-scale initiatives for a number of clients.

Prior to joining United Minds, Serafima worked as an Associate of Global Talent and Organizational Development at VMLY&R, a global marketing firm. As a valued member of a small team, Serafima supported the Global Chief Talent Officer with talent and OD initiatives such as creating an in-house leadership development and coaching program, coordinating manager training programs, and developing e-learning onboarding solutions for global client teams. In addition, she acted as the data analysis expert on the team for tracking and measuring outcomes of initiatives and programs. Serafima also partnered with the Director of Diversity and Inclusion on a number of recruiting programs and coordinating monthly D&I events.

Serafima earned her Master of Arts degree in Social-Organizational Psychology from the Teachers College of Columbia University in New York, NY.